The 30 Best Lead Generation Tips, Tricks & Ideas
As a marketer, it’s part of my job to make sure the top of our sales funnel is filled with quality leads (folks who would be a great fit for our post-pc CRM). Without leads, there aren’t any deals. With no deals, there’s no revenue. Without revenue, you wouldn’t be reading this awesomely helpful article. Clearly, lead generation is a must for a healthy bottom line. As a result, you’d think businesses would already have the process perfected. Unfortunately, this is not so.
Even though lead generation is the essential first step for closing more deals, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. And I’m sure most sales teams would agree. Sales people are always requesting more qualified leads from the marketing team. After all, their livelihood is often dependent on the sales they close.
So what can sales and marketing teams do to make sure their are enough leads to close? Before we dive in, we should first cover the mechanics of lead generation. The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen.
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